Friday, April 16, 2021

Business Spotlight: Alternative Essence

 The dream of helping others alleviate chronic pain and suffering through offering quality medical cannabis products has become a reality for employees of Alternative Essence in Windham.

Greg Veshinfsky helped opened the business for owner Andrew Keeley in November 2020 at 839 Roosevelt Trail in Windham next to Pratt Abbott and employs a staff of seven. Alternative Essence specializes in offering premium cannabis products at affordable pricing on site along with a user-friendly online ordering system and website. 

“The best thing about what we do here is helping patients and giving them more knowledge when they need something for specific pain,” Veshinfsky said. “It’s gratifying to help find the right dose for them.”  

In an ever-changing cannabis landscape, Veshinfsky says his greatest challenge in operating Alternative Essence is finding the right high-end products for the store.

“Our quality of products and price points distinguish us from our competitors,” he said. “We offer very competitive pricing on all our products and we like to carry products with different price points for different budgets.”

Medical marijuana is a plant-derived medicine obtained from Canabius sativa or Cannabis indica plants and contains three major active compounds including THC, CBD and CBN.

It is frequently used by patients dealing with pain; nausea, muscle spasms; anxiety; multiple sclerosis; low appetite; sleep disorders, autism; epilepsy and other ailments. Research has shown that the health benefits from the use of medical marijuana include pain relief and overcoming nausea commonly associated with chemotherapy cancer treatment and anorexia.

Benefits of medical cannabis include improve immune function, emotional and mood regulation, neuroplasticity, better vascular health and digestive function. Researchers at the American Academy of Neurology have also found that medical marijuana in the form of pills, edibles or oral sprays seem to reduce stiffness and muscle spasms in multiple sclerosis and stimulate appetites among HIV/AIDS patients and others who have a suppressed appetite due to a medical condition or treatment.

Medical marijuana has also been used through the years as a treatment for glaucoma, which is an elevated pressure in the eyeball that can lead to blindness. Products containing cannabidiol (CBD), a non-psychoactive component of marijuana, have been shown to offer therapeutic benefits, but don't leave people feeling high.

Researchers have found that medical marijuana can be used successfully to lessen tremors experienced by those suffering from Parkinson’s disease and for those with fibromyalgia, endometriosis, internal cystitis and many other debilitating conditions where the common denominator is chronic pain and suffering.

According to Veshinfsky, Alternative Essence has a strong customer following in the Lakes Region and also in the greater Portland area, as it used to have a store in South Portland.

“We are available seven days a week for all of our patients’ needs with a smile on our faces, even under the masks,” Veshinfsky said. “Our quality and prices speak for themselves.”

He said he places a strong emphasis on customer service and being attentive and listening to all customers. 

“We are compassionate, knowledgeable about the products we offer,” Veshinfsky said. “Visitors to Alternative Essence will find smiling and helpful employees, and a clean store with many different choices and quality options.”      

The business is registered as a caregiver in the state of Maine and all Alternative Essence employees are classified as assistant caregivers.

“We strive to be the front runners in all cannabis-related products,” Veshinfsky said. “Our extraction team at Xtracted Labs is top notch and is always coming up with the best products possible.”

Since opening the business, Veshinfsky said that Alternative Essence has helped many people.

“We have received great feedback from our customers,” he said. “We have a lot of returning customers looking for specific products and strains that we carry,” he said.

Misconceptions are common about what the business does, Veshinfsky said.

“A lot of people see it for party people just wanting to get high, but it’s really quite different in reality,” he said. “It’s really about people wanting to get rid of pain through the quality Ironlung products we offer.”

Alternative Essence can be found online at, on Instagram at altessence_me or by phone at 207-204-9665.

The store is open seven days a week from 10 a.m. to 7 p.m. <

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