Business Spotlight: Dirfy Generators

Dirfy Generators offer so much more than a backup for when the power goes out, they provide peace of mind and ensure that life goes on as normal when storms strike or blizzards hit.

Covering all of Windham and Raymond and most of Maine, helping people is the essence of what the company does, says Bob Cyr, owner of the Limington-based Dirfy Generators business.

“We have been rated as the Top Dealer in Maine five years in a row,” Cyr said. “We’re the only dealer offering a 20-year protection program on their generators, even those not installed by us on brands we service.”

The company provides sales, the installation and service of standby generators as well as offering inspections, evaluations, and consultation services. Dirfy technicians are factory trained, hold master electrical licenses and are licensed master propane installers.

According to Cyr, what distinguishes Dirfy Generators from the competition is its outstanding customer service, low pricing, its 10-year parts, labor and travel manufacturer's warranty, and its own 20-year Complimentary Protection Program for new and existing generators.

“We have many customers that have switched from their company to ours for this reward program that gives protection for their generator for 20 years,” Cyr said.

Dirfy Generators has been rated as the
Top Dealer in Maine by Briggs & Stratton
five years in a row. Don;t let another
power oputage dampen your days, call
owner Bob Cyr today at 207-637-3346.

Dirfy Generators sells nationally known and trusted brands of generators including Briggs & Stratton Fortress, Kohler, Generac, and Champion.

“We sell the only generator that comes with a 10-year travel, labor, and manufacturer's warranty right out of the box,” Cyr said. “It's not an extended warranty like other products. In addition, we offer the 20-year complimentary protection.”

He said that the revolutionary 20-year complimentary protection program assures customers that the Dirfy Generators stands solidly behind the products it sells and services.

“So many of our customers say that the 20-year protection program made all of the difference when they chose to do business with us,” Cyr said. “They say it gives them peace of mind knowing that their generator is protected for 20 years.”

Customers also appreciate knowing that they will have uninterrupted power when required.

“They can feel secure with an automatic natural gas or propane backup generator for when you lose power,” Cyr said. “These generators provide power for heat and air conditioning, sump pumps, security systems, lights, and refrigeration units. Our high-quality professionally installed generators automatically turn on and shut off, providing you with uninterrupted power.”

Staying on top of current trends in the continuing technological advances made by manufacturers, Cyr said that Dirfy Generators is able to keep customer costs affordable.

“Right now, our customers should take notice of the 10 percent and 15 percent discounts we have been able to offer for a while,” he said. “Our service is one of the best values, and new installs run as much as $2,000 less than other competitors due to our volume.”

Different financing plans and options are available such as deferred interest plans, no-interest plans and low-interest plans.

“Dirfy Generators has been in business for 47 years and can offer you the knowledge that comes with over 48 years of generator experience,” Cyr said. “Our licensed and insured company was started by electrical contractors who installed standby generators at the customer’s request. We carry a full inventory of generators and in most cases, we can have your generators delivered in a few days.”

And now during the COVID-19 pandemic, the need for uninterrupted power has taken on added significance, Cyr said.

“Generators are becoming more helpful and serving multiple uses now,” he said. “More people than ever are working from home, or teaching school from home, or have students going to school from home and so the need for uninterrupted power has increased. People with medical equipment need power.”

For more information about DIRFY Generators, call 207-637-3346 or visit them online at Dirfygenerators.com or on their Facebook page. <

Business Spotlight: Dirfy Generators by Michelle Libby

Dirfy Generators has been keeping the lights on when the power goes out for more than 8 years. Owner Bob Cyr has been installing generators since 1982. Back then, he was an electrician who specialized in generators, but now the company services, installs, inspects and sells generators exclusively. Recently they were awarded the title of, Briggs & Stratton Standby Power Top Dealer for 2016. 

“It’s not something we strive to get. I have no competition. We sell value and relationships, everyone else is selling generators,” said Cyr. “Our philosophy is if we don’t feel we have the right system for you, we won’t put it in just for the sale.”

Based at 184 Ossipee Trail in Limington, Dirfy Generators business took off three years ago.  The industry exploded and Cyr decided to ride the wave with his son Robert, who earned his associate’s degree in electrical technology, by his side. 

Standby generators work when the power goes out. They start and power multiple vital things in the home; perhaps a refrigerator, the furnace, a sump pump and a few lights. 

Dirfy Generators has an ongoing inventory of generators and spare parts to help service customers quickly and efficiently. Other dealers also buy from them. 

“If we have to order a part, customers get five percent off the part except engines and alternators,” said Cyr. 

“Everybody has their reasons for having a generator like peace of mind; some have sump pumps and refrigerators they need to run. A lot of people use it for CPAP or oxygen machines. Although none of the generators are designed for life support,” Cyr said. 

Dirfy Generators sells Generac, Kohler, Briggs & Stratton, GE and Champion.  Ninety percent of the generators sold are Briggs & Stratton, primarily because they have the best warranty on the market, Cyr said. Straight out of the box, everything is covered for six years.

Another benefit for Briggs & Stratton is that it has a good power management system which protects the generator and extends its life. It monitors what a home is using and what each load is and it knows if it has power available. If it doesn’t, it won’t send the power. 

Other generators have what’s called a load setting, which will power as much as the homeowner wants; but it might put too much strain on the generator, if it is over used. 

“The biggest thing we find is that we replace a lot of engines and generators every year that are less than three to four years old,” Cyr said, citing that most engine problems come from being undersized. “We won’t put an undersized generator in. We have lost some sales because of it,” he added. “People depend on dealers to be upfront.”

Dirfy Generators offers free evaluations. A customer representative tours a house to evaluate it and then will ask for a wish list and needs list, to determine which size generator is best for a customer’s desires. Generators run on propane or natural gas. Even if a client doesn’t readily have access to one of those, Dirfy can put a customer in contact with a dealer. 

Customers are generally within a two hour drive of Limington from Augusta to York in Maine and New Hampshire. 

The busy generator season is from August to February and Dirfy Generators, who stands for “doing it right for you”, has put in hundreds and hundreds of generators over the years. They also pick up 60 to 70 new customers every year who formerly worked with other dealers. This is a testament to their reputation.