Sunday, December 14, 2014

Business spotlight - Richardson's Boat Yard, Route 302 Annex - By Michelle Libby


Snowmobiles have moved up in the world, now having more bells and whistles than some automobiles. From heated hand grips and helmets to cushy seats with additional storage, an enthusiast or a novice can get out there and experience the world off the main roads in comfort and style. 
 
Richardson’s Boat Yard has put away the summer boats for the winter. Now at the Annex on Route 302 in Windham, Richardson’s sells top of the line snowmobiles, along with all the latest gear including gloves, jackets, pants, boots and helmets. Richardson’s has what any rider needs to get outfitted for an afternoon ride or a weeklong adventure to Northern Maine. 

Richardson’s is on its fourth generation of owners for the boat yard on Whites Bridge Road. Rick  Richardson and his brother Jeff Richardson bought the Annex which was an existing boat and snowmobile dealership in 1997. With that addition, the company now had better exposure to Route 302 traffic, a storage facility and a service shop for Ski-Doo and Sea-Doo machines. 

Richardson’s sells Ski-Doo snowmobiles, the number one selling sled in North America, according to Rick. They have at least 35 models or combinations, he said. Snowmobiles are “more dependable, fuel efficient, continually change and upgrade,” said Rick. They are made from aluminum composite for high strength and low weight, many of the sleds weighing in between 350 to 550 pounds depending on the model. 

Customers come in to upgrade their machine, swapping what they currently have. Richardson’s occasionally has used sleds to sell as well. 

“People are limited with the number of sports they have for winter time. People snowmobile as they are growing up and then carry on the tradition with their kids. The trail system in Maine is awesome and snowmobiling is a family friendly sport,” Rick said. 

The riding season is “shorter than the boating season, most of it taking place in January, February, March and some April riding,” said Rick . 






A lot of people come back to tell the Richardson’s about their trips and adventures, giving Rick new ideas for where to take his own sled. He’s been riding for many years. There is a snowmobile club in Windham and the club house is right near the Annex, he added.  

Richardson’s Annex employs five staff members who are knowledgeable about snowmobiles and all the gear and accessories. 

“Customer service is very important for the buyers of the area. We get things serviced quickly and get them back on the trail. That’s the big reason people buy from us,” Rick said. 

The Annex is open Tuesday through Saturday from 8 a.m. to 5 p.m. in the showroom and service department. 
 
‘Tis the season to hit the trails, so get out there and sled. If you are looking for a new machine stop by this weekend at their annual holiday event and find out which model is right for you and your riding needs.

For more information visit www.richardsonsby.com, call 892-9664 or stop by at 850 Roosevelt Trail. Richardson’s is also on Facebook.

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