Friday, January 14, 2022

Business Spotlight: Willie's Towing

Those who’ve ever had to call a towing service for assistance know that it’s often at the worst imaginable time, such as following an auto accident, in the middle of the night, or on the way for a vacation. Willie’s Towing of Windham is aware of this and offers quick response, friendly tow truck drivers and fair pricing when you need it the most. 

Owned and operated by Willie Baxter of Windham, Willie’s Towing has been in business since 2012 and Baxter has decades of experience in the towing business, having worked in the industry since 1988.

With four trucks and six employees, Willie’s Towing is available 24 hours a day, seven days a week and employees take pride in being able to lend a hand when needed.

“It can be stressful at times when we get five or six calls all at the same time,” Baxter said. “But we love what we do and have the expertise to do the job right.”

Willie’s Towing provides towing and roadside assistance in Windham, Raymond, Standish, and the entire Southern Maine Lakes Region.

“Certainly, the best part of this business is meeting people and helping them to feel more comfortable,” Baxter said. “We emphasize friendly, courteous and generous service and we have the experience and the skills to do our job effectively.”

Along with 24-hour emergency availability, Willie’s Towing provides AAA towing; car and light-duty truck towing; light commercial towing; tire changes; gasoline service; winch and recovery services; impound services; boat towing; and motorcycle towing.

They also offer lockout services; junk car removal; construction equipment; jumpstarting of vehicles; local flatbed towing; battery service; and much more.

Willie’s can help drivers become unstuck in the snow and pull vehicles out of embankments when they run off the road.

“I try to be as up front as I can when people call us for help,” Baxter said. “I’ll tell you right away if we can do it or not. Your time is valuable, and we don’t want to waste it if we can’t help.”

Towing drivers are tested under all types of weather conditions and emergency situations and the challenges they encounter are varied. They could be called to the scene of an accident or by a mother trying to take her children to school first thing in the morning. It requires tact and courtesy and the knowledge of how to deal with others in stressful circumstances.

The situations that Willie’s Towing drivers may experience is never the same, Baxter said. It could be to retrieve a broken-down vehicle from a busy highway in the middle of the night or extract a car from a crowded parking lot with very little space to maneuver the tow truck.

“We never know what we will be facing on any particular day,” Baxter said. “But we’re here and we’re ready to help.”

Their willingness to help has earned rave reviews from their customers.

Judith S. posted this review on Yelp:

“Don't you hate the feeling when you go out to start your car for work and all you get is that dreaded grinding noise? Willie to the rescue!  Aside from being a really nice guy, the service was prompt, and he gave me hints on what to do next and how to tell when the problem is my battery versus something else.  Love local companies run by people in my community who have your interests in mind.  Great service and a really reasonable price.  Wouldn't call anyone else.”

Baxter is grateful for his success in the towing business and says it is dependent upon how his customers are treated.

“I share this with all my employees and expect them to follow it,” he said. “I want the people that work with me to treat our customers as if they were their own parents.”

Willie Towing is certified by AAA and is located at 999 River Road in Windham. They can be reached at 207-310-0469. Visit them online at on Facebook at <

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