Friday, September 1, 2017

Business spotlight on Atlantic Heating Company, Inc. by Michelle Libby Heating Company in Portland recently purchased Steinert Co., Inc. in Windham to expand its service and discount oil into the Sebago region. Owned by Bill Morrell, who has worked for the company since he was 12 years old, this family owned business was started in 1969 by Bill’s father Stan. 
“We are the only local, full service discount oil company in the Lakes region,” Morrell said. Atlantic Heating Company offers everything one needs to maintain your home. It also services gas and propane heating units, does air conditioning and light plumbing. They are the, “One call does it all” company!

The company sells oil at a discounted rate and offers a complete service department. 

“We install and service everything,” Morrell said. The newest technology is heat pumps, which give your home heating and cooling in one unit. “Everyone wants high efficiency depending on the heat source.” Today’s new oil fired, triple pass cold start boilers are a 30 percent more efficient system.

Servicing a heating system every year can save up to 25 percent in heating costs and eliminates the need for an emergency call by 50 percent, said Morrell. Soot in a boiler can cause blockages and acts as an insulator. In propane or gas units checking the safety controls and for leaks is imperative.

“We remind our customers when they’re due. We send out reminders and make phone calls,” said Jeff Bellino operations manager. 

“A well-maintained system will last 30 years if maintained,” said Morrell. “It’s the most important thing in your house. What’s more important than to heat your house in the winter in Maine?” 

Morrell has many stories of homeowners who return from vacation to frozen pipes with water running out the front door. A yearly tune up can save a lot of aggravation. 

During a service call, a technician will do an inspection and check the status of the system, and advise whether a homeowner should consider replacing it or continue to get yearly maintenance. 

Additionally, Atlantic Heating Company installs house monitor systems that can alert a homeowner when something goes wrong. It can also turn the heat up and down from a cell phone. If power is lost to the house, a text message is sent. If the temperature gets low, an alarm sounds inside the house and a text message is sent. The sensor on the floor in the basement can alert someone if the sump pump fails and water is rising. This peace of mind costs under $500, said Bellino. 

Atlantic Heating Company covers the greater Portland area from Cape Elizabeth, South Portland, Scarborough, and Old Orchard Beach to Buxton, Saco, Gorham, Standish, Westbrook, Cumberland, Yarmouth, Windham, Raymond, Casco and Naples.

All 10 of the technicians on staff are licensed by the State of Maine and constantly receive education on new equipment in house and off site. “That’s what separates us from the other competitors,” said Bellino. There are 20 employees at Atlantic Heating Company. The Steinert offices on the corner of Route 302 and Route 35 in Windham will remain open as a satellite office and customers are encouraged to ask questions in that office, as well as the main office on Riverside Industrial Parkway in Portland.

All new customers receive five cents off, per gallon on the first fill of 150 gallons or more. Atlantic Heating Company is open Mondays through Fridays from 7:30 a.m. to 5 p.m. and on call 24/7 for emergency calls. They have built a reputation for quality work and dependability and guarantee prompt, courteous service. They look forward to working with former Steinert Co. customers and are excited to welcome new clients from the Sebago area as well.

For more information, call one of two convenient numbers 892-5683 and 797-7218, email or visit them online at

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