Online marketing is a necessity in
today’s electronic world. iBec Creative, based in Portland, is a social media
and ecommerce company with the expertise and technology to build websites
designed to encourage more traffic and sell more online. Run by Becky
McKinnell, the company has been in existence since 2006, after McKinnell
graduated from the University of Southern Maine with a degree in art and
entrepreneurial studies.
“We focus on ecommerce business for
anyone who sells something online if they have a brick and mortar store or
not,” said McKinnell. Clients can sell
business to business or sell to the general public. iBec can make sure that
what a business is doing and how items are being offered is the most effective
use of marketing dollars, from the website design and coding to the digital
marketing.
The team of 12 at iBec is ready to take
businesses to the next level, whether someone is opening a new venture or wants
to expand to lucrative online ecommerce. iBed can create a store that is open
24/7/ 365.
“You never get to the perfect state.
It’s a constant adventure,” McKinnell said. “It’s all about measurement, what
users are doing and how our clients can continually optimize their site.” iBec
has the tools to monitor and analyze the data they receive from the advertising
and marketing on social media.
iBec does not deal with other forms of
advertising and encourages business owners to continue to advertise, but to
find a way to be able to track the calls coming from the advertising source or
have a call to action like - “Schedule your test drive”.
With small ongoing changes, iBec has the
time and manpower to track how words affect clients and customers. Changing a
phrase from “featured products” to “bestsellers” had an effect on one client’s
bottom line. “You can prove it,” said McKinnell; “Or move in the right
direction.”
 |
| Becky McKinnell, owner of iBec Creative |
The first thing iBec does is evaluate an
existing website to improve on what is happening there. They will check to make
sure the shopping cart is responsive and that the site is mobile and tablet
friendly. They also can check to see if they can improve the site for
ecommerce.
Some of their clients include Day’s
Jewelers, FHC and Black Point Lobster- who ships gourmet food all over the
country.
Some of the social media controls for
platforms like Google AdWords, can be set up by the client, however they have
to be careful not to spend money on negative keywords that don’t fit with the
concept of the business and products. iBec can update websites and make sure
that once the process is complete that all modules and plugins are still
working correctly on the site.
“They can hire us to take over for
them,” said McKinnell. “We provide the extra touch.”
Clients can meet at the iBec office, 100
Fore Street in Portland, for a discovery meeting to discuss what the client
wants for his or her business. “It’s nice for clients to get out of their
office and not be distracted. We also provide food,” McKinnell said.
“I want to be known as the leader in New
England,” she stated. “We are always reading continually, listening to podcasts
and go to conferences. I invest in our team. Yes we’re in Maine, but yet we’re
on par with what the nation is doing.”
Clients pay for time the company works
on a project, but the client continues to pay directly to the social media
platforms they advertise on, McKinnell said.
“We work with anybody that knows
something needs to be optimized in their marketing plan. We add the value by
continually making small improvements. We create a partnership with clients.”
For more information and to contact iBec,
visit: www.IBECCreative.com/windhameagle
No comments:
Post a Comment