Father
and daughter team of Charlie Haddock and Elishia Townsend are taking their
passion for floral design and more to a new level with their new business
Simple Elegance of Maine Florist, an online florist that provides one of a kind
creations, wedding floral designs, and every day floral needs, delivered.
“I
know exactly what to do. If I’m going to work that hard, I’m going to keep it
in my family,” said Townsend, who worked at shops in Bangor and Hermon before
starting her own business here. So far her sister-in-law, Haddock’s two
grandchildren and a sister have helped with some of what they have done. “It’s
a family affair,” Townsend said.
Haddock,
the former Windham Middle School principal has been interested in floral design
for 15 years, when he did the flowers for his daughter’s wedding. This is his
third career. He was a builder for 20 years, then at WMS for 22 years and now
he is ready to tackle this new venture. “I’ve always been interested in this,”
he said.
Townsend
has been doing wedding arrangements since 2009. She has a Maine Masters in
floral designs and has worked in floral shops before.
Simple
Elegance doesn’t have a storefront at this time. Eventually they would like
that, but for now they are able to service Cumberland County, Raymond to Cape
Elizabeth, Standish to the coast with regular floral delivery service,
including sympathy bouquets for funerals.
“We
don’t do cookie cutter arrangements. We want to use our own designs,” Townsend
said. They are not affiliated with any of the National floral companies. They
feel this makes them more trendy and up to date. “We are local independent
shop, support local,” she said.
They
also do wedding floral design statewide and into New Hampshire. As an
additional benefit for brides, Simple Elegance also offers wedding cakes and
cupcakes. For those who like one stop shopping, they have paired with Jessica
Tardiff Photography, to offer a bundle featuring, five hours of wedding
coverage, two photographers, a print package and a bridal assistant ($2,800
value), bridal bouquet, up to four bridesmaids, groom, up to four groomsmen, up
to four corsages, toss bouquet, up to 10 centerpieces and wedding cake or
cupcakes for up to 100 people ($1,800 value). The combination price is
$4,000.
On
the Simple Elegance website are some of the designs offered, but they try to
customize the arrangements, whenever they can. Calling when requesting changes
to a design is best according to Townsend and Haddock, otherwise, orders can be
placed on the website. Orders placed by noon Monday through Saturday, will be
delivered in the afternoon and evening. The only exception is funeral
arrangements and Valentine’s Day, although Haddock recommends that roses be
delivered to the office of your love on Thursday or Friday, rather than waiting
for the weekend. Their opening Valentine’s Day special is a dozen long stemmed
arranged roses is $74.95. There is a $6.95 delivery change for Windham
locations and a $12.95 charge outside of Windham. Those from Peaks Island or
Frye Island should call to arrange for flower delivery and discuss delivery
options. Simple Elegance will be open on Valentine’s Day until noon.
When
it comes to funeral work, Simple Elegance prefers to sit with the family to
make the experience as meaningful as possible. They will travel to the family’s
home or to the church or chapel as need.
It’s
the little things that make Simple Elegance stand out like custom made wooden
vases and their attention to detail when it comes to pleasing the customers.
When it comes to special occasions it helps to plan ahead and order flowers
before the rush.
Simple
Elegance is also proud to offer chocolate covered strawberries, just in time
for Valentine’s Day, and gourmet fruit baskets filled with a variety of fresh
fruit. Add an order of chocolate covered strawberries onto a delivery of flowers
to step up any gift.
What
makes Simple Elegance of Maine Florist different? “It’s the passion we have for
the business,” Haddock said. They are working to get more of the family
involved including planting Christmas trees. “It’s something to pass down to
the kids and grandkids,” he added.
They
do business events and decorate for the seasons, especially Christmas. They are
available to offer baskets for staff appreciation or gift baskets for employees.
Simple
Elegance also delivers to hospitals and nursing homes in the area. Call to find
out about discounts for law enforcement, firefighters and EMTs.
For
more about Simple Elegance, visit www.simpleeleganceofmaine.com or with special needs,
orders or questions, call 892-2750. For wedding plans and cakes, call 561-0907.