Montecito
Market, a newly opened store offering take-out food located at 1102 Bridgton
Road (Route 302) in Westbrook, offers a plethora of delicious treats to
brighten your commute. Even if you haven’t yet set foot in Montecito’s bright
and sunny market, you’ve probably noticed Rudy the Rooster, the enormous
rainbow-colored rooster statue proudly standing at attention in front of the
market.
“Everyone loves
Rudy,” Julia Havers, co-owner, tells me, explaining the colorful statue is part
of their new social media marketing strategy. “If you stop by to take a picture
with Rudy and post it on our Facebook or Instagram pages, we’ll give you a free
8 oz. bag of Montecito Roadhouse
tortilla chips.”
Twenty years ago, Julia and co-owner/husband Scott Rehart
moved from Santa Barbara, California to Portland in order to be closer to
Julia’s family. Julia began work as a clinical social worker at Maine Medical Center, and Scott decided
to rent a “day table” from the now-defunct Portland Public Market.
“We’ve
always loved Mexican food,” Julia tells me. “Every time we went out to a
restaurant, we’d choose Mexican. But then I would say, ‘This isn’t half as good
as what you can make at home.”
Scott’s
rented “day table” at the Portland Public Market included a microwave oven and an array of enchiladas
displayed on tubs of ice. Scott baked his enchiladas at home, set them on ice,
and allowed customers to warm them in the microwave.
“I sold out the first weekend,” Scott says. “Then I sold
out again the second weekend. By the fourth weekend, I decided I wanted a
permanent stall in the market.” Scott operated his El Mirador Mexican Deli at the
Portland Public Market for six years.
Montecito Market Owners, Julia and Scott with "Rudy". |
Scott and Julia bought the property on 302 which had
formerly been Westbrook Pool and Spa. After renovating the building, the couple
is looking forward to growing their Market. It features Montecito Roadhouse tortilla chips, as well
as a wide range of take-out meals and other local products, from maple syrup,
mustards, salad dressings, spice packages, cheesecake and lava cake mixes, to
hot sauce and salsa.
“We’re
trying to showcase other Maine-made products”, Scott says, “since we recognize
how much hard work is behind it. There is a real respect and appreciation when
local vendors go out of their way to visit and get to know their customers.”
Julia has enjoyed meeting the owners of Mother’s Mountain, Jarva Cakes, Raye’s
Mustard, and Coopers Maple Products.
Montecito
Market’s take-out menu includes Mexican favorites such as chile rellenos,
burritos, and the same enchiladas that were so popular when Scott set up his
first “day table” at the Portland Public Market. However, the menu also
includes other comfort foods.
“That’s part of what makes us special,” Julia explains. Chicken
pot pies, Tennessee meatloaf, lasagna,
macaroni and cheese, and a range of soups and chilis join the Mexican
meals in their take-out menu, ensuring that Montecito Market will have a
delicious meal to please whomever is waiting for you at home!
Scott tells how the couple drove through Louisiana a few
years ago and stopped at Café du
Monde, a New Orleans landmark that specializes in beignets, the state donut of
Louisiana. Returning to Maine, Scott
began making his own beignets. He is making them at Montecito Market both
plain, and with various fillings including crème brulee, cream cheese, and jalapeno jelly that he makes at the
Market. In the name of journalism, I made sure to sample a beignet. It was
delicious enough to make me wish my morning commute followed 302!
When I asked if he missed the Santa Barbara sunshine,
Scott laughed. “The sunshine gets boring,” he said. “The weather is always the
same in California.”
“We do have a lot of people comment after eating Scott’s
food, “This tastes just like California!” Julia adds.
We may not have Santa Barbara's sunshine but, thanks to
Scott and Julia’s Montecito Roadhouse, southern Maine can now have a taste of
California!
Montecito Market has had a soft opening to meet their
neighbors and invites you to its Grand Opening this Saturday, October 27 from 8 a.m. to 6 p.m. For more information, contact Julia and Scott and 207-856-6811
or follow them on Facebook.